Marketing Mix Strategy (7P) for Islamic Boarding School-Based School Marketing

This research is based on the fact that educational institutions are always interesting to study. Especially related marketing carried out by each institution. It should be noted service whose essence can satisfy users of services. Every individual has wants and needs Education. If satisfied, it will affect quality When there a demand, customer services at institution through programs, then conveys program, transaction or communication which results in satisfaction. The success education on; 1) magnitude interest prospective students, 2) increase services, 3) emergence satisfaction from customers. These three things realized if supported right strategy. So we need strategy accordance with known as 7P mix consists elements, namely people, process, physical evidence. uses qualitative type case study multi-case design. Where researchers conducted theoretical in-depth two locus, SMP Mambaus Sholihin Sanankulon Blitar Bustanul Muta’allimin Dawuhan Blitar. Based was found that; People for school's most basic, selection new student admissions, having superior graduate competencies, excelling field Qur'an guide Muslims, financial accountable, friendly, fast. process implementation Islamic boarding school education, promotion websites, brochures, social media. Then publication spiritual teachers, sister program. Physical evidence have strategic location, clean green environment, magnificent building complete facilities.